Make a showstopping impression with promotional table covers

By Stephanie Lamie

Your trade show booth is a tiny space in the gigantic expo center, but it can have a huge impact on those curious souls who wander past. Will you cast a visual net that snares them with an impressive display or offer them a mediocre appearance that encourages them to keep walking? Your custom table covers can make all the difference!

Promotional table covers can make a big impact on your trade show, open house or event guests. With more than 100 custom table cover and throw choices, we know choosing the right one can be a little overwhelming. We checked in with Stephanie, 4imprint’s table covers expert in our merchandising department, for some tips to narrow down the field and find the perfect cover for you. “Table covers and throws offer unique opportunities to not only brand but also co-brand, all while being able to create extra storage for giveaways or marketing material supplies,” Stephanie said. “There are even different edge finishes, with different price points, and each has its own benefits.” Discover a few of the more popular options for fabrics and edges to accent your brand:

Recycled and antimicrobial fabrics

“There have been some innovations in materials and treatments for those looking for something more environmentally friendly and those working hard to stop the spread of bacteria,” Stephanie said. The Hemmed Antimicrobial Closed-Back Table Throw and Hemmed Antimicrobial Open-Back Table Throw are both offered in 6- or 8-foot lengths and feature additives built into the fabric to help prevent the spread of bacteria. The ReCover Serged Table Throws are made with Repreve^® recycled polyester (RPET) to help keep these materials out of landfills. Choose from Open-Back or Closed-Back in 6- or 8-foot lengths.

Polished hemmed edges

Hemmed edges—those that are rolled and sewn—give an extra polished look that catches attention and exudes professionalism. The Hemmed UltraFit Table Cover features your full-color imprint on poly stretch material, plus a closed-back, four-side design with zipper back opening. Choose from 6- or 8-foot lengths. If you want the stylish hemmed edges but only need a single-color throw with a one-color imprint, take a look at the Hemmed Open-Back Poly/Cotton Table Throw 6’. Both choices include free set-up.

Clean serged edges

“Cut and over-stitched to prevent fraying, the serged-edge finish still has a clean look but is less expensive than the hemmed finish,” Stephanie explained. “This option also offers the most product availability.” Our classic Serged Closed-Back Table Throw - 6’ features a four-sided design so you can store items underneath your table and out of sight. The wrinkle-resistant polyester material comes in over 25 eye-catching color choices, so it’s easy to find one that’s ideal for your brand. And it features a full-color imprint. For a fitted version table cover, check on the Serged Closed-Back Fitted Table Cover. If you need a table throw and runner, the Serged 8’ Closed-Back Table Throw and Runner Kit with a full-color imprint fits the bill. It’s impressive and affordable. All these options also feature free set-up.

Economical laser edges

High-tech lasers are used to cut and heat seal the edges of these promotional tablecloths to prevent fraying. “This is a great option for those needing to stretch their marketing dollars a bit more,” Stephanie said. These budget-friendly options come in many varieties, including the Laser Edge Table Runner, the Laser Edge Open-Back Table Throw - 6’, and the Laser Edge Closed-Back Table Throw - 6’, which also comes in an 8-foot option. All have free set-up.

Spot-color vs. full-color logos

If you are on a tight budget, a simple spot-color logo or message can do the job nicely. It may be obvious, but you want to use a contrasting imprint color to pop out from the fabric color. Our trained customer service reps can help you decide which table cloth colors will contrast best with your logo color.

For maximum visual impact, go with a full-color imprint that will attract attention from a distance! When you consider the life of your trade show table covers, a full-color message is a good value and will boost your visitor traffic. 4imprint’s unmatched experience and customer service mean there’s no risk when your order: Our 360° Guarantee means total satisfaction and on-time delivery. Talk with your friendly rep to learn about your many options for professional, attractive custom trade show table covers that let your brand shine.

Ready to make every promotional product work harder for your brand? Explore our expert artwork tips and start creating designs that truly stand out.

Stephanie Lamie

Stephanie Lamie is a senior merchandising category manager who has been with 4imprint for 28 years, including 21 years in her current role. She oversees several product categories, with her largest areas of focus being writing instruments and tradeshow displays. Stephanie enjoys discovering new products, tracking industry and retail trends, partnering with suppliers and learning more about sustainability. She began her 4imprint career as an expediter before moving into sales, claims and corporate programs—experience that gives her a broad understanding of the business. As an expert in all things pens, she uses her deep knowledge of 4imprint’s departments and customer needs to bring the very best writing utensils and tradeshow products to the market.

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