Improve your LinkedIn^® recruiting strategy

By Melanie Vandenboogaard

When candidates want to learn about an employer, LinkedIn is often one of the first places they look. In fact, 75% of job seekers use the professional social networking platform to help find new opportunities—while 87% of recruiters use it to vet candidates. From job postings and company updates to employee spotlights and culture-focused content, every interaction contributes to a candidate’s perception of an organization. Use these tips to strengthen your LinkedIn recruiting strategy, stand out from the competition and attract the applicants you’re seeking.  

Write job postings people want to read 

A job posting is often a candidate’s first impression of your organization. Make it count! Start with a clear, recognizable job title and explain why the role matters. Focus on the impact the person will make rather than simply listing responsibilities. Candidates are more likely to engage with opportunities when they understand how their work contributes to a larger goal.  

Keep requirements realistic and use straightforward language. Long lists of prerequisites may discourage strong candidates from applying. Instead, focus on the skills and experience needed to succeed. Before publishing a posting, ask a few team members to review it and provide feedback. Give notebooks as thank-you gifts for employees to use for jotting recruiting ideas, interview notes and candidate feedback.  

Showcase your culture 

Candidates want to understand what it’s like to work for your organization. Use your LinkedIn page to highlight employee recognition, volunteer activities, workplace celebrations and other moments that reflect your culture. These posts can help candidates picture themselves on your team. In fact, job postings that link candidates to the company’s LinkedIn profile receive nearly 50% more applications on average. Share content that gives potential applicants a reason to click and learn more. Include photos and videos of employees sporting custom branded merch, like dress shirts or quarter-zip pullovers, to keep a consistent and unified look across your team.  

Turn employees into ambassadors 

A strong LinkedIn recruiting strategy doesn’t rely solely on company posts—it also encourages employees to share authentic experiences and insights. In fact, your employees can be some of your most effective recruiters. Invite team members to promote company news, engage with LinkedIn posts and spread the word about open positions. Because candidates often trust employee perspectives more than corporate messaging, these interactions can help your organization reach new audiences and build credibility. 

Make participation fun with an internal social engagement program. Award points when employees share posts, comment on company updates or refer qualified candidates. Recognize top performers with promotional rewards, like wireless chargers or water bottles. These branded incentives can increase engagement while helping your recruiting content reach more potential applicants. 

Share employee success stories 

Show candidates what growth looks like within your organization. Use LinkedIn to highlight promotions, professional development opportunities, mentorship experiences and career milestones. These stories help job seekers understand how employees build skills, take on new responsibilities and advance their careers. Create employee spotlight posts that feature team members’ career journeys. For example, tell how someone climbed the ranks from an entry-level role into a leadership position or developed new skills through training and mentorship. Record short videos where employees discuss what initially attracted them to the organization, what they’ve learned along the way, and what inspires or excites them about their work. These firsthand perspectives help candidates envision their own future with your organization. 

Stay connected with potential candidates 

Don’t wait until you have an open position to start building relationships. Use LinkedIn to share company updates, industry insights and employee achievements that keep your organization visible and give potential candidates more chances to learn about your team.  

Think of LinkedIn recruiting as an ongoing effort rather than a one-time event. Encourage interested professionals to follow your page, engage with your content and stay informed about what’s happening within your organization. To grow your audience, host a campaign and enter new followers into a drawing for custom branded merch, like can coolers or crossbody bags.  

Give them a reason to stop scrolling  

LinkedIn recruiting is about more than filling open positions. It’s an opportunity to showcase your culture, highlight employee experiences and build relationships with future talent. By creating engaging content and maintaining an active presence, your organization can make a stronger impression on job seekers and attract applicants who are excited to join your team. Your next standout candidate could be just a click away!

Melanie Vandenboogaard

Melanie VandenBoogaard is a senior merchandising category manager with nearly two decades of experience in the merchandising industry. She specializes in bags—including backpacks, totes, and more—staying on top of trends to ensure 4imprint offers a wide selection that meets customers’ needs in both style and price. Melanie also leads product development for 4imprint’s private-label brands, where she enjoys creating, building, and designing new products.

All marks are the property of 4imprint or their respective owners.

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