Training gifts forge strong company connections

Manufacturer delivers promotional master class

By Mae Strehlow

The best learning opportunities offer more than just knowledge. That’s a lesson well understood by Trinity Products opens in new window. Discover how the steel products manufacturer used training gifts to elevate its educational experience—a strategy that earned the company true #SwaggingRights.

Engineering brand touchpoints

Trinity Products hosts annual educational training events—called Pipe School—for customers and industry professionals who work with steel pipe and related materials. Participants were immersed in a multiday learning environment and received a range of promotional products designed to keep the brand front of mind.

Stand out from the competition

The North Face^® backpacks and luggage identifiers were given to attendees. The brightly colored accessories helped the bags—and the brand—stand out in airports and beyond.

Make an impact that lasts

Other practical participation gifts helped keep attendees organized and efficient. Welcome bags included Post-it^® Notes, highlighters and other supplies. On the last day, meals were served in branded lunch coolers. From the travel tumblers at the coffee bar to the vinyl badge holders and lanyards worn throughout the event, every touchpoint reinforced the Trinity Products brand—so, like the lessons learned, it was sure to resonate.

Trademarks