Branded wellness gifts carry the message forward

Nonprofit has refreshing take on student engagement

By Cheryl Sina

Reaching students about health education requires more than information—it takes connection. To help these messages resonate, Cobb & Douglas Health Foundation opens in new window embraced the power of branded wellness gifts given at an event focused on teaching youth to make healthy choices and avoid high-risk behaviors. That’s no easy task!

The nonprofit hosts the annual Power in Truth Conference for middle and high school students, showing how everyday choices can lead to very different paths. Last fall, more than 400 attendees were given event welcome bags that included branded water bottles along with an assortment of other promo items and resources. The bottles were a hit, helping students carry the experience beyond the event and reinforcing healthy hydration habits all the while.

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