Four jacket styles to add to your promotional apparel closet

By Laurie Frees

According to the Advertising Specialty Institute, 61% of consumers hang onto promotional outerwear for at least two years opens in new window. And 41% say they are more likely to do business with a company that gifts them a logoed jacket or fleece. As you consider what items you might need in your promotional supply closet this coming year, jackets should be at the top of your list.

41% of consumers would be more likely to do business with a company that gifted them a logoed jacket or fleece.

Quilted puffer jackets

Puffy coats are an ever-popular choice because they effortlessly combine fashion and function. Recently, there has been a trend toward oversized pieces, and comfort takes the lead with these voluminous quilted coats. Sleek styles, like the Brooks Brothers^® Quilted Jacket and Diamond Quilted Puffer Jacket, offer exceptional protection against the cold. These jackets are a must-have for winter commutes, errands and more.

If you’re really looking to provide superior warmth, try a puffer with a hood, like the Loft Puffer Jacket or Hudson Quilted Hooded Jacket. Both are sure to be a hit from the trail to the ski lodge and make great welcome gifts for new employees.

Classic wool jackets

The classic wool jacket is a timely piece that never goes out of fashion. This style is sophisticated and durable, as well as extremely versatile. Go for a clean-cut, button-down look with the tailored Melton Wool Blend Town Coat.

Help your customers seamlessly transition from casual to formal settings with a jacket that includes a belt. The Melton Wool Blend Jacket makes it easy to wrap up in the cold and offers a look that’s both flattering and professional. Raffle these sleek coats off at your next trade show or offer them as an appreciation gift for referral business.

Shiny metallic jackets

Shiny, reflective garments are all the rage this season. Both futuristic and glamorous, metallic jackets reflect light and catch the eye. If you’re going for a modern look to promote your company’s style, try the Satin Baseball Jacket.

If you’d prefer a more subtle hue, consider the Eddie Bauer^® Knit Soft Shell Jacket. And if you’re looking to add a rain coat to your apparel closet, the New Englander Rain Jacket with Printed Lining is a great option for your fashion-forward clientele. These jackets make great social media contest prizes and are the perfect choices to up the chicness of your logo apparel.

Fuzzy fleece jackets

The epitome of winter comfort is a fleece jacket. The soft texture and cozy warmth make fleece a top choice to bundle up in during the colder months. Fleece jackets are also a favorite for layering to create a casual yet polished look.

If your team has requested an updated fleece for the new year, the Columbia^® Full-Zip Fleece Jacket or Hayden Fleece Jacket is a fitting choice. And if your brand has a more sporty vibe, try a jacket with plenty of zippers, like the Reebok^® Freestyle Tech Fleece Jacket. Give these cozy gifts to show appreciation to loyal employees and customers, or hand out to the first 10 people who walk through the door at your winter sale or open house event.

Warm up in style

This season’s jacket styles are sure to keep your employees, prospects, clients and partners warm and fashionable all winter long. Whether you’re “fleece-ing” up for the cold, or embracing the shimmer, now is the time to zip up your company’s jacket apparel options.

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