Company-branded merch to extend your reach

By Laurie Frees

Selling company-branded merchandise is a smart strategy for a variety of industries and businesses. Not only can it extend your brand’s reach, but also it can provide an additional revenue stream and foster a sense of community among employees and customers. Case in point: Merchandise helped a Cape Cod restaurant establish itself as a lifestyle brand opens in new window, and now nearly every visitor leaves with company swag. Wellfeet’s Beachcomber bar and restaurant was once mostly known locally for its oysters, but now its “oval B” logo is worn by tourists nationwide. While not every brand can reach those heights, you can build buzz by selecting must-have branded products for your company store.

Company swag they’ll wear again and again

From the food and beverage industry to arts and entertainment to retail, wearable branded merchandise can do wonders to generate awareness. If your business has a passionate following, selling merch is an easy choice. And if you’re still building your brand, it can help cement relationships. Stock Gildan^® hoodies—perfect for layering—or the stylish and workplace-ready open-front cardigan.

Boost brand loyalty in the colder months by offering Crossland^® Heather Pom Beanies. Pro tip: Release a new color or style each year to entice customers to start a collection. Keep New Era^® caps available year-round to add name-brand power to your small business swag offerings.

Branded drinkware they’ll take everywhere

Mugs, tumblers and water bottles are powerful promoters. In fact, a single promo drinkware item averages more than 3,100 impressions opens in new window over its lifetime. Keep online and brick-and-mortar stores stocked with branded drinkware to help your logo travel far and wide. Speckled Matte Coffee Mugs bring a cozy feel to any home or office. The Yowie tumbler, available with a stylish matte powder-coated finish and non-skid foam bottom, is a practical and cool company swag item people will be drawn to.

Sip & Flip Aluminum Bottles come in seven colors to align with your branding. Speaking of colors, Collapsible Koozies^® have 15 options. Create seasonal designs, and employees and customers alike will find them perfectly giftable.

Company-branded bags to carry your logo

When it comes to company-branded merch essentials, bags are a must to keep your brand on the move. The North Face^® laptop backpack—with your prominent logo—offers everyday durability and modern styling that shoppers will love to carry. For lighter loads, two-tone tote bags are a colorful, budget-friendly favorite ready to broadcast your clever slogan. Waist packs provide hands-free convenience for those on the go, while multi-pocket crossbody bags combine modern style and function in one design.

Branded merch you’ll see out and about

A great company store includes a mix of traditional branded merchandise and a few unexpected finds—items that surprise, delight and keep your brand front of mind. For instance, mini umbrellas, available in a variety of colors, are a go-to when the weather turns soggy. And crew socks complete the outfit of your brand’s superfans.

You might find custom cut stickers become a company store MVP, attaching your logo to laptops, water bottles, vehicles and beyond. Lunch coolers could be a favorite among employees and volunteers or dedicated customers who want your branding along for parties, cookouts, tailgating and camping trips.

With the best company swag, the sky’s the limit

From apparel and drinkware to bags and surprise finds, company-branded merchandise doesn’t just look great—it acts as a billboard, bringing your logo countless impressions with every use. With the right mix of company swag, your store can inspire pride, foster engagement and turn everyday moments into big wins for your brand.

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