Branded promo items to connect with your community

By Carrie Kramer

People today expect more from companies than great products or services—they want brands to help make the world a better place. In fact, 72% of consumers expect brands opens in new window to be positive contributors to society. Connecting with and supporting the local community are effective ways to make a difference. Not only does it show goodwill, it’s also smart business opens in new window. When companies support their communities, they build meaningful relationships, increase trust, boost employee engagement and attract new customers. And whether raising awareness for your business or a cause you’re passionate about, branded promo items can foster connections and level up marketing. With help from thoughtful promos, these four strategies can make an impact.

Start a give-back initiative

A give-back initiative is a smart way to incorporate giving into everyday business, whether through short-term campaigns or an ongoing strategy. Partner with a local nonprofit on a co-branded product, like a specialty beverage or clothing item, and donate a portion of the sales to their cause. When somebody purchases the product, give them a small branded promo item—like a wristband or hot/cold pack—as a customer appreciation gift.

Organize a round-up campaign where customers can donate to a predetermined organization or cause at checkout. Those who choose to round up are entered into a drawing at the end of the month. Prizes might include picnic lunch sets or fleece blankets.

Invest in students

Investing in education shows that your business cares about the future of the community. Supporting students and young professionals not only enhances the lives of individuals, but it also strengthens your connections with area schools and families, creating a potential talent pipeline for your organization. Offer a scholarship to a graduating high school or college student. Present the award at a ceremony, and reward all student finalists with company swag bags that include practical promo items, like charging cables and planners.

Start a summer internship program to deepen community connections and give students valuable experiences with your company. Regardless of industry, there are likely a range of roles in which interns could help and learn. When students start, provide welcome packages that include hoodies and messenger bags to make them feel like part of the team.

Create an employee volunteer program

Encourage your team to volunteer as a way to strengthen both your business and the local community. Offer paid time off for workers to support a favorite cause—or plan group outings for employees to volunteer together. If your team is tackling an outdoor cleanup project, provide branded beanies or trucker caps for a uniform look.

Volunteer programs can improve morale opens in new window and strengthen retention. Build community work into your company’s culture and set expectations for employee volunteer hours. When someone reaches their goal, celebrate! Give Yeti^® tumblers or Under Armour^® backpacks to mark the achievement.

Get involved in community events

From community festivals and farmers markets to charity walks and fundraisers, getting involved in local happenings is an effective way to increase visibility while connecting with those around you. Sponsor a bike race or 5K and provide participants with branded promo items like sunscreen or cooling bandanas. Set up a booth at a summer festival to promote your work and build relationships. Host a dunk tank or carnival game to engage with families and bring some excitement to the occasion. Offer promotional prizes to winners to raise brand awareness. Colorful sunglasses or flyers are bound to get you noticed.

Promos with purpose

Through give-back initiatives, student support, volunteer programs or community events, your brand can create lasting connections far more meaningful than basic buying and selling. With the right strategies—and the right branded promo items—your brand can be a difference-maker in the communities it serves.

Trademarks & Sources