The imprint and quality of this pen are very good. The ink writes well without smudges. The Tri-Ad Plus Pen markets effectively with the three sides of advertisement space. The pen is offered in a really nice selection of color combinations. However, while I personally like a 3-sided pen and find them unique, it should be noted that many people find 3- sided pens not to their liking and awkward to hold. The aforementioned reason is the only reason that I dropped the rating to a 4 rather than a 5.