This is a great pen - especially for the price. It looks good, writes well, and is similar in quality to standard office supply pens. My logo reproduced wonderfully and the imprint of the text (name and phone number) are clear and easily readable. Very pleased with how these came out. I'm just starting my own business, I'm a one-woman show, and I'm on a limited budget. These pens fit the budget and my need to have a nice little giveaway at a trade show.