4 Ideas Friday

Simplify their life
Useful giveaways are an excellent way to make sure your brand is seen frequently. Studies show 85 percent of consumers will keep a promotional product if it’s useful. After all, who wouldn’t want a gift that makes their life easier? The Shine On Power Bank is convenient on the go or when there’s a power outage. This LED flashlight can also charge a smartphone. The Leatherman Squirt Tool is an impressive tool kit that can be carried in a pocket. It includes pliers, three screwdrivers and a bottle opener. The Case Logic® Conversion Series Zippered Journal lets them carry everything with ease. It has a pocket and elastic bands to secure an iPad®, tablet or e-reader, along with a spiral-bound notebook, pen loops, space for a USB drive and pockets for lots of other items. The Two Tone Tech Travel Set is designed with chargers for both home and the car, along with a set of ear buds. With six colors to choose from, you’ll find the perfect match to accentuate your brand.

Highlight your brand
The right kind of swag can help enforce your branding. Look for giveaways that complement what your organization does. For example, if your shop sells vintage or upcycled items, the Denim Pencil is a great option. This pencil is made of 30 percent recycled denim. If you want to let people know about your doctor’s office or healthcare clinic, the Plush Round Hot/Cold Pack can help you soothe your customers' pain points with either cold or hot therapy. Hotels and airlines may enjoy the Aero-Snooze Travel Kit, complete with nylon eye mask and foam ear plugs. And if you sell cold beverages, the Confetti Mood Stadium Cup brings the fun. Just pour a cold drink and watch the confetti appear. How cool is that?

Make it memorable
Roughly one in four people will keep a giveaway that reminds them of an experience. So the next time you host an event, hold a fitness challenge or celebrate reaching a sales goal, choose a giveaway to help them remember it. A Thermos® Connected Hydration Bottle with Smart Lid is a great reward for a successful fitness challenge. It has sensors that measure the volume and temperature changes of cold drinks so users can easily track their intake. Let your top performers know you’d be lost without them with the ANKR® Bluetooth® Tracker. An app makes it possible to find the tracker—and whatever it is attached to—up to 250 feet away. It also has a “last known location” feature. If your next event requires people to travel, opt for the Magnetic Auto Vent Wireless Car Charger. The Qi®-compatible device charges a smartphone while holding the device in place with magnets. If weather threatens an outing, make the most of it with the ShedRain® UnbelievaBrella™ Reverse Umbrella. This inversion umbrella uses a reverse-open system to keep water away from the user.

Offer some inspiration
When it comes to success, never underestimate the power of positive thoughts and actions. Try one of these gifts to inspire employees and customers. The Good To Great Book details how 11 companies made the transition from good businesses to great ones. It’s the perfect B2B gift. The Life's Little Instruction Book Appointment Calendar offers 12 months of inspirational quotes while the Scripto® Journal Bundle Set – Inspiration offers words of wisdom and plenty of writing space. Positive thinking is often tied with relaxation, and the Color Comfort Grown Up Coloring Book - Shades of Relaxation offers a chance to do both. It’s even printed on paper ideal for framing and hanging.