4 Ideas Friday

When you want to draw more eyes at a trade show, offer a special thank-you to a customer or simply give someone a gift that’s on the top of everyone’s wish list, trendy promotional products are the way to go. The hottest clothing and bag patterns and the most sought-after tech have moved from your local store to the world of promotional products. We’ve assembled a list of trendy swag everyone will surely enjoy.

Hot patterns
Fashion trends are ever-changing, with new patterns coming out every day, and old patterns being rediscovered. You can offer the latest apparel trends to your favorite customers. This year, jacquard is in, so the Performance Fine Jacquard Polo for men and women is sure to please. With moisture-wicking, breathable fabric and stripe detailing, this Port Authority® polo is both fashionable and comfortable. Checks are also big, which means the Cool & Dry Mini-Check Jacquard Polo for women and men doubles down on trendiness. In the world of bags, the eye-catching Duet Tote has an accent that ties into the fringe trend. The bag itself is made with faux leather with a magnetic snap closure and multiple pockets.

Hot colors
PANTONE® has declared PANTONE® 18-3838 Ultra Violet as 2018’s color of the year. So why not pass out trendy promotional products in purple, violet and lavender? The lightweight Sip & Flip Aluminum Bottle has a built-in handle, a flip-up spout and a removable straw for multiple drinking options. Plus, it comes in a gorgeous shade of metallic purple. The Single Wine Tote – Denim, available in lilac, purple and violet, is the perfect way to keep that special bottle of wine or champagne chilled. The Adhesive Cell Phone Wallet, available in a vibrant purple, is the perfect on-trend item for users who want to carry only their phone, a credit card and a keycard. And if you want to offer purple apparel, the Side Blocked Micropique Sport-Wick Polo for men or women is the ideal shirt for active employees or sports enthusiasts. It features double-needle stitching and a moisture-wicking, snag-resistant fabric.

Hot gadgets
Whether your trendy swag is meant to be useful, fun or both, gadgets are always in style. The Mini Drone packs a lot of entertainment in a small package—it can fit in a pocket! The drone flies up to 250 feet on a single charge, plus the remote control doubles as a carrying case. Wireless chargers continue to grow in popularity, and the Slim Wireless Charging Pad is compatible with Qi®-enabled devices. It has a 5-watt output and an LED indicator light to let users know their device is charging. While noise-canceling headphones are still popular, noise-canceling ear buds are taking center stage. The ifidelity® Active Noise Canceling Bluetooth® Ear Buds are water-resistant and use Bluetooth technology to provide a quiet, wireless experience. Hi-def cameras that let users capture the world while in motion are also popular. The High Definition Action Camera takes pictures and videos using a 720-pixel HD lens that can be mounted on a bike or helmet.

Hot brands
When it comes to promotional products, giving your customers the hottest brand names in retail will help up your gift-giving game. Nike® remains extremely popular, and the Nike Performance Pebble Texture Polo for women or men offers a classic look. Designed with Dri-FIT® moisture management technology and pearlized buttons, this shirt combines a clean-cut appearance with a comfortable, dry feel. The PUMA® Golf Tech 1/4-Zip Top for men or women has a modern, athletic look your customers will love. For something extra special, consider the Under Armour® Corporate Stripe ¼-Zip Pullover in men’s and ladies’ styles. With its ultra-soft, quick-drying fabric, they’ll feel comfortable all day long. Pair it with the structured Under Armour Curved Bill Cap, which comes in a variety of colors to match your brand. Hot brands aren’t limited to apparel. Other popular brands like Camelbak®, Coleman®, Moleskin®—to name just a few—provide countless opportunities to make lasting impressions.