4 Ideas Friday

Eye-catching signs can have a big impact on your bottom line. In fact, 68 percent of people have made a purchase after noticing a sign. Signage works best with informative marketing. Basically, you need to tell your audience how your promotion or service benefits them. The goal is to educate and raise awareness of your brand. Promotional signs, banners and printed materials are all effective options for informative marketing. Don’t miss the next opportunity to make an impression—try one of these creative ideas.

Memorable marketing
Make a statement by printing information about new products or services on the Wave Table Tent. The unique design is one they’ll remember. Give customers a thank you—and a promotion—with the Coupon Card with Magnet. They’ll be reminded of your business every time they open the fridge. To go the classic route, print messaging on the Tri-Fold Brochure. The standard-sized brochure has six panels with plenty of room for all your information. New customers will enjoy the Self Locking Packet Folder. Thanks to the fun design, they’ll want to use it again and again.

Can’t-miss banners
Leave your mark with large, colorful promotional banners to hang in a store or at the next trade show. Standing up to 78 inches tall, they'll be sure to see the Rapid Change Retractable Banner Display. It is easy to carry and sets up in seconds. Use the Value Outdoor Banner to draw customers to your store or booth. It is made of strong vinyl, ensuring your message lasts. The three-sided Trilogy Tower Banner Display is three banners in one. With a variety of display options, it will work in any space. Promote a store opening or big sale with Outdoor Rectangular Sail Signs. They are two-sided and come with a strong, flexible pole.

Impressive mailers
Direct mail gets the best response rate of all marketing efforts, including email and social media. Take your mailing efforts to the next level with the Seeded Paper Shapes Mailer/Postcard. The postcard has wildflower seeds embedded in the front, so recipients can plant it in their garden. Advertise the next big promotion on the 4" x 6" Post Card. Both the front and back can be customized with any marketing message. Print contact information, event dates or other important information on the Postcard with Perforated Jumbo Magnet. The magnet is easily removed from the mailer, so recipients can hang onto it.

Compact displays
Make the most of smaller spaces with these dramatic displays. The Geometric Junior Pop-Up Tabletop Display has three personalized panels. The lightweight aluminum frame is easy to set up. The Stellar Retractable Banner Stand is ideal for front desks, trade show tables and countertops. When not in use, the retractable sign folds down for easy storage. Small in size but large in impact, the Monopode Tabletop Display features a flag display that slides over a frame. The flag is made of a durable polyester knit. With a pop-out display, the CounterTop X Banner Kit gives your message dimension. The X-shaped back of the display pops the graphic banner out, while providing stability.

Get the word out with informative marketing
From promotional signs to unique mailers, you have many creative options to make sure your audience understands your message. When planning your next informative marketing strategy, try one of these ideas to get the word out.