Hot trends in cool promo sunglasses will brighten your marketing!
By Carrie Kramer
4 min read
Posted: June 20, 2025
In the words of 80s pop band Timbuk 3, “The future’s so bright, I gotta wear shades.” Promo sunglasses with your message catch their eye and also protect your customers and prospects from eye-damaging UV rays.
What are the hot trends in cool sunglasses? We checked in with Carrie, our custom sunglasses expert in 4imprint’s Merchandising Dept. She offered some tips and trends that can help you select the perfect marketing shades for your next summertime event or giveaway occasion.
Don’t let the idea of outfitting everyone at your golf outing or charity run/walk with designer sunglasses scare you off. Our branded shades with your logo are very affordable and become even cheaper per pair as your volume goes up, thanks to bulk buying!
4 hot trends for custom sunglasses:
- Oversized sunglass frames catch their eye
- Retro return of tinted and mirrored lenses
- Sporty-chic branded shades
- Timeless classics and recycled-material frames
Hot 1: Big, bold frames are popping up on fashion runways and in style magazines, and for good reason.
Oversized frames fit any face shape and are a walking chic billboard for your logo!
Risky Business Sunglasses
My company used these wood grain sunglasses for a company horseshoe tourney 7-8 years ago and I loved them… when I had the opportunity to make my own swag bag for an event in LA, these were top of my list - photo is the whole audience wearing their new shades :)
James
Hot 2: Tinted lenses recall the 90s and early 2000s style trend.
This fashion flashback also includes the flashy mirrored sunglasses of jetsetters, skiers and beachcombers. Their eyes are hidden…but your logo pops on the right lens of each pair! Our ultra-affordable custom Aviator Sunglasses with Mirrored Lens comes in five fashion tints with classic metal frames and provides UV400 protection. Dazzling!
Hot 3: Sporty-chic eyewear blends sportswear and fashion elements
Shield-style promo sunglasses originally designed to increase peripheral vision for cyclists and motorsports enthusiasts have caught fire! You can put your logo on affordable pairs easily for high-impact swag. Promote fitness biking in the office or gym with fun, low-cost shield sunglasses that help your customers and staff look stylish too.
Hot 4: Classic aviators and recycled-material frames will help your marketing take off
Aviator sunglasses have remained a top fashion choice for almost 90 years. First created in 1936 by Bausch & Lomb to protect Air Force pilots from the sun’s rays, the Ray-Ban® design has remained top-flight eyewear ever since. “Top Gun” revived the trend and your customers will keep your brand in the air when you hand them a version that never goes out of style!
Airman Aviator Sunglasses carry the aura of a celebrity hopping in a private jet for a quick flight to an exotic locale. But the price of these trendy sunglasses is anything but high-brow!
This pair of high-fashion, low-cost sunglasses blends a retro look with the use of recycled plastic for frames! Choose from a dozen trendy colors to help launch a new product, host an office beach party or brighten a company picnic. Those silly newsletter photos are less intimidating when everyone’s wearing shades, right?
Source: The history of Ray-Ban® sunglasses: https://www.ray-ban.com/usa/ray-ban-glasses-history opens in new window