Custom stickers for promotions

By Stephanie Lamie

Stickers and decals are everywhere. Vehicles have become a canvas for sports fans, music aficionados and pet enthusiasts to share their affiliations and express themselves. Laptops, water bottles, notebooks and other surfaces are decorated with meaningful vacation keepsakes and pithy one-liners. And the momentum doesn’t seem to be slowing. Globally, the sticker market is expected to grow 5.8% by 2033 opens in new window. That popularity shows why custom sticker giveaways can be a difference-maker in promoting your business or organization.

Globally, the sticker market is expected to grow 5.8% by 2033

Sticker giveaways in any shape, size and quantity

Whether your team is headed to a community event, trade show, grand opening or other exciting gathering, affordable custom stickers and decals can get eyes on your logo, time and again. Available in many standard shapes and sizes, it’s easy to select one that is right for your project. Circles, ovals, squares and rectangles; value versions or full color; individual or by the roll; there are plenty of standard options. Or customize the exact shape you want. Just decide on the size—calculated by the height multiplied by the width—to determine the square inches.

For a truly eye-catching option, try full-color stickers. Your logo and message will pop using full-color printing, plus they’re available in a variety of sizes and shapes. When you want an affordable sticker giveaway for your youngest audience members, consider a style that matches your mission; for instance, a police station could hand out junior officer badge stickers. Or if you’re working in healthcare and want to share an extra thank-you for blood or plasma donors, heart stickers give all the right feels.

Removable and permanent sticker options

Removable and permanent stickers each have their own purpose. If the main reason for your purchase is to seal a gift, box or envelope, using permanent adhesive makes sense. Use an embossed seal to take invitations or thank-you cards to another level. If you’re looking for something to put on a vehicle or window, then removable adhesives are a go-to choice.

Want to show home state pride? Hand out state stickers. To provide your brand with some mileage, give Euro bumper stickers (also available with a permanent adhesive option). A traditional bumper sticker can go the distance—whether on a bumper, guitar case, laptop or suitcase. Distribute to employees, donors or fans, and who knows how far your brand will travel.

Another target for these low-cost, high-visibility promoters: water bottles. Water bottles have become a popular landing spot for stickers at a time when 85% of Americans opens in new window own and use a reusable water bottle. A health and wellness or fitness company, for example, can make a splash with a chrome-finish color sticker that customers can use to adorn their drinkware. Another clever promoter is the bottle label. Attach to bottled water you’re handing out or selling at a trade show, retail shop, resort or event. Now that’s a refreshing idea!

85% of Americans regularly use a reusable water bottle.

Static promotional decals to remove and reuse

Don’t want to get stuck with conventional adhesive stickers? Then static promotional decals might be the perfect option for you. They are removable, repositionable and reusable. Plus they come in double-face, full-color, one-color, and many shapes and sizes. Sometimes the key is to match the right design and shape, like customizing a football decal to kick off your fall promotion, or choosing an adorable corgi to represent your grooming business.

You’ve probably used similar static stickers at home or in the office for decorating glass doors and windows for the holidays. Now you can use branded stickers to promote your business or organization. Knowing it takes on average of five to seven impressions opens in new window before a person remembers a brand, these easy-to-display items provide a shortcut to repeated views.

A double-face imprint sticker has your custom imprint on both sides for the perfect school or apartment parking permit. When you want to make a strong impact, choose a full-color decal. You can get your logo and message imprinted in full color on a clear or white decal.

Sticker giveaways help you form bonds

Whether your brand is spotted on a vehicle bumper, water bottle or laptop, you’ll be grateful for the added exposure, and that decal and sticker giveaways are part of your marketing strategy. Time to get customizing!

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