Fun promotional items for outdoor events

By Michelle Banks

Almost two-thirds of U.S. adults opens in new window—63%—name summer or fall as their favorite season. It’s a fair assumption that the variety of outdoor events and activities, from sports and entertainment to festivals and community gatherings, is part of the reason why. There are countless ways promotional items for outdoor events can help your brand get in on the fun. Get top recommendations for joyful and functional promotional outdoor products that can encourage people to be active, get outside and enjoy the season.

Personalized fitness promos

Whether you sponsor a team or play on one, uniforms provide a polished and cohesive look. Choose a performance shirt that wicks away perspiration to help keep players looking and feeling their best. “This performance tee is a prime selection for keeping wearers cool and dry and features UPF-40 UV protection to prevent sunburn—making it perfect for outdoor use,” said 4imprint merchandiser Jayne. Another advantage? A promotional T-shirt averages 5,053 impressions opens in new window over its lifetime. That’s a lot of eyes on your brand!

A promotional T-shirt averages 5,053 impressions over its lifetime.

A Zing Ring Flyer or Football Rocket is a playful customer gift or giveaway to take fun—and brand awareness—to new heights. Hand these out to encourage people to sign up for parks and rec events and activities. Or bring your advertising A-game by entering participants in a drawing for a pickleball set, perfect for a solid workout or a casual game. The set comes with a black mesh carrying bag that can also store their gear.

“Lay out cooling towels for all participants during outdoor sports activities, fitness classes, kids’ athletic camps and programs, or the next community walk/run event,” Jayne said. And encourage hydration with a reusable aluminum bottle. This lightweight bottle has an integrated handle on the lid for easy carrying to their workouts, fitness activities and sporting events. And be sure to check out more sports giveaway ideas.

Outdoor promo items for repeated use

A durable, long-lasting promotional outdoor product is always appreciated. The Crossland^® Camp Chair—available only at 4imprint—is a top pick for years of company outings, family sporting events, lawn festivals and more. Include a can cooler as a bonus add-on.

The Extra Large Picnic Blanket Tote is portable, water-resistant and functional, making it a go-to for barbeques, bonfires and picnics. The Crossland^® 20-Can Outdoor Cooler is the right size to carry refreshments for a daylong outing. This insulated bag is lightweight and easy to carry, and it folds up to save space when not in use.

Really knock their socks off with a Koozie^® Folding Wagon. This sturdy utility wagon is perfect for lugging gear to sporting events, picnics and concerts, to name a few. Plus, it folds down for compact storage and transportation. It’s a game-changer for families participating in youth sports—and that’s 54% of youth ages 6-17 opens in new window!

54% of youth ages 6-17 participate in sports.

Rain or shine promotional outdoor products

Match your brand’s logo with the unique twist and chill fan. It provides a cool breeze on a hot day, plus the imprint area is large enough to display all the necessary information about your event. It folds up for simple storage, snaps open easily and can be worn on the included lanyard.

If you’re looking for budget-friendly promotional incentives, sunglasses, which come in a number of styles and colors, are just the thing to reach supporters or potential customers. Sunglasses also make fun photo props, as do photo booth accessories.

Umbrellas are a great (and useful) one-size-fits-all item for anyone. Protect them from the sun or rain with an auto-open umbrella. Or choose a compact and easy to carry compact umbrella that fits in a purse or backpack and stores easily in their vehicle.

A beach towel is an unexpected choice that can really make a splash, whether at the beach or pool. While the crowds soak up the sun, a bucket hat is a great way to shield eyes and expose your brand head-on. A promotional hat averages 3,380 impressions opens in new window in its lifetime.

A promotional hat averages 3,380 impressions in its lifetime.

Fun for all ages

A Wooden Ring Toss Game can draw foot traffic and fans of your brand at a walk-in-the-park event. This cornhole set is also portable, making it easy to pack up and take to the beach! can draw foot traffic and fans of your brand at a walk-in-the-park event. This cornhole set is also portable, making it easy to pack up and take to the beach!

Occupy partygoers with a sport flyer or flying disk, an affordable party or picnic essential that is fun for all ages. Or float your logo through beach crowds, water parks and other gatherings with beach balls. Hand out bubble wands at concerts or parades to make your brand pop!

Soak up the sun and stand out with outdoor promo items

Promotional items for outdoor events not only boost brand visibility but also ignite community engagement. By sharing a piece of your brand or message at these events, you infuse energy into the festivities, ensuring lasting impressions. There’s no end to the summer and fall promo item ideas.

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