It’s a date: How promotional calendars keep your brand top of mind

By Jacki Averkamp

Whether given as a gift, prize, reward or giveaway, promotional calendars are a surefire way to keep your brand in front of recipients throughout the year. While digital calendars might have grown in popularity in recent years, research shows paper planners are more effective opens in new window for planning and follow-through. And, when given a promotional calendar, 62% of consumers opens in new window keep and use it for a year. Flip through these calendar giveaway ideas to help your message resonate month after month.

62% of consumers will keep and use a promotional calendar.

Branded wall calendars

The great thing about wall calendars is they can be customized to clients’ and employees’ tastes and interests. Recipients will be pleasantly surprised when they get a branded wall calendar that feels chosen just for them. Have employees who love pets? The Pets with Attitude Wall Calendar or Puppies & Kittens Calendar ought to make them smile. Have teammates who love to hit the links? Golf America Wall Calendars ensure you ace your year-end gift selection.

Self-proclaimed foodies might exclaim “Well done!” when they see the mouthwatering images on a Grilling Wall Calendar. For clients and employees who love sightseeing and travel, the World Scenic Large Wall Calendar or American Splendor Large Wall Calendar are ideal. From muscle cars to horses to motivations, custom calendar options are plentiful.

Logoed office calendars

Give employees or clients Charter Desk Calendars around the holidays to help them stay organized in the new year. With 87% of employees opens in new window feeling that meaningful recognition impacts their job satisfaction, your small gesture could go a long way.

The Desk Pad Calendar is a great way to show appreciation to supervisors and project managers. They can keep all their obligations at a glance without having to scroll a digital calendar. The Large Tent-Style Desk Calendar is a helpful employee onboarding gift. For eye-catching photography, give new team members Scenic Moments Tent-Style Desk Calendars.

Want a winning calendar giveaway for a trade show or community event? Laptop Calendars promote your brand and can easily be replaced when another year begins. Or offer stand-up Ace Desk Calendars or Peel-N-Stick Calendars, which can add an element of organization to just about any workspace. These options might be small, but the impact of your logo on or near a customer’s desk for the next 12 months could be huge.

Promotional pocket calendars (and calendars with pockets)

There’s a lot to appreciate about a compact, convenient gift. Available in a variety of designs, a Monthly Pocket Planner can be a customer’s new best friend. Slip one into online orders as a surprise gift.

Did you know that 62% of businesses use giveaways opens in new window to increase brand awareness? Boost social media engagement and raise your profile with a calendar giveaway that randomly awards new followers. The American Splendor Calendar, with a handy pocket for coupons, notes, receipts and more, is a useful option. The Color Comfort Pocket Calendar is a great fit for audiences seeking relaxation or stress relief. Pair it with a Color Pencil Six Pack as a fun prize for a social media contest.

62% of businesses use giveaways to increase brand awareness.

The Weekly Pocket Planner is a nice thank-you giveaway for hardworking employees. Large, lined date blocks make it easy for staff to keep track of important meetings and reminders. Give Mini Calendar Memo Books to welcome new clients. This practical gift makes a positive impression that reassures them they made a great choice by hiring you.

Unique calendars

Put a twist on traditional promos—like business calendars—to set your brand apart. The Removable Computer Calendar, which attaches to the top of a monitor, keeps your logo front and center all day. Give prospects a useful leave-behind with a Memo Box and Calendar. They’ll appreciate a professional faux-leather set that helps them stay organized.

The eye-catching three-dimensional Scenic Wave Calendar will leave a lasting impression of your brand, while the Greeting Card with Magnetic Calendar reminds recipients of your brand long after the holidays are over. Both are smart choices for trade shows, customer appreciation gifts and much more. With 52% of consumers opens in new window saying their initial reaction to receiving a promo product is to find out more about the company, these company-branded calendars can welcome new possibilities.

Promotional calendars mark the date—and your brand

With custom calendar giveaways and gift ideas like personalized wall calendars and on-the-go pocket calendars, it’s easy to imprint your organization in people’s minds—all year long. Here’s to turning the page and elevating your brand for the foreseeable future!

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