Name-brand promotional products team your brand with sports apparel leaders

By Jayne Schneider

Sometimes two brands are better than one. That’s the idea behind co-branding, where two brands pair up on a product that promotes both. This strategy can boost brand credibility opens in new window, enhance reputation, drive sales and generate buzz. It makes sense, since 50% of consumers opens in new window are more likely to buy a product from a brand they’re already familiar with. For many organizations, co-branding with a leader in sports apparel can do all that and more. As you plan your marketing moves for the new year, consider pairing your logo with a big name like Nike^®, adidas^®, Under Armour^® or Reebok^®. With name-brand promotional products on your side, there’s no limit to what you can achieve.

50%

of consumers
are more likely to buy a product from brand they're familiar with.

Nike

When it comes to brand awareness, Nike is the top sportswear brand opens in new window in the United States. The immediate recognizability of the Swoosh^®—and all it represents—makes Nike an ideal co-brander. Outfit your employees in Nike apparel, like polos or caps, to show them you’re serious about comfort and performance. For those working in colder climates, give fleece hoodies or half-zip pullovers to keep them warm and looking stylish.

Co-branded Nike promotional products make memorable gifts for customers. Consider cuffed beanies, mesh caps or embroidered sportpacks as part of a loyalty program or as a thank-you gift after a large purchase. If your organization sponsors a recreational sports team and you’re thinking moisture-wicking T-shirts or pullovers would be a sharp choice for uniforms—just do it!

Under Armour

Under Armour has risen to prominence in the 21st century and is now among the world’s top sportswear brands opens in new window, making it a natural co-branding choice. Prep your team for just about any activity by providing tech polos and low-profile caps. If your employees or volunteers spend time in the elements, lightweight insulated jackets make a practical gift for the next all-staff meeting or company anniversary party. Choose one-size-fits-most beanies or bucket hats as an event registration incentive or to thank donors who support your cause.

When your organization runs a wellness program or fitness challenge, Under Armour promotional products are prizes people will work hard to win. Give joggers to kick off a spring step challenge, then reward top performers with fleece hoodies or embroidered pullovers. Co-branding these items—placing your logo next to Under Armour’s—adds instant credibility and status. That’s a winning combination!

adidas

A recent study showed adidas has 92% brand awareness nationwide opens in new window—an impressive feat but no surprise. The sportswear brand has combined style, comfort and performance for decades to create a reputation many organizations would love to be associated with. With adidas promo items, that’s easily attainable.

Outfit your team in embroidered polos or half-zip pullovers for a polished, high-quality look. Whether given as gifts for a special occasion or to new hires during onboarding, the adidas logo gives an instant boost to your brand. For a modern take on the classic polo, consider camouflage print—perfect for outdoor-themed events or activities.

Adidas promo items are built to perform across a range of climates and industries. Golf shorts, for example, can be a hole-in-one for employees in warmer regions, while puffer jackets are perfect for keeping staffers cozy in colder or outdoor environments. Rain or shine, iconic pullovers and jackets—crafted with moisture-wicking fabric and featuring the classic adidas stripes across the chest—offer a sporty, stylish look that works for many organizations and settings.

Reebok

Like the brand has done for so many athletes over decades, Reebok can help take your promo product game to the next level. Give hoodies or fleece jackets as prizes for your next big team-building activity or sales competition. Upgrade casual Friday attire by gifting employees performance tees, either with long-sleeves or short.

Offer soft-shell jackets as a fundraising incentive among customers or employees. When you assemble your team to do some good during National Volunteer Week in April, outfit them in long-sleeve hooded T-shirts. Design an imprint special to the occasion for employees to remember the difference they helped make.

Behold the power of name-brand promotional products

Pair your logo with iconic sports brands like Nike, Under Armour, adidas and Reebok, and watch your marketing go from ordinary to unforgettable. Name-brand promotional products don’t just help your brand get noticed—they get worn, shared and remembered.

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