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Woman sitting outside with a beanie on and reusable bag by her side while drinking out of a reusable mug

What’s old is new again: Branded promo products made from recycled materials

By Melanie VandenBoogaard

Read Time: 5 minutes

Posted: July 10, 2025

Audiences today—whether they are customers, clients, employees or others—are more interested in knowing about where products came from than ever before. In fact, 44% of people are purpose-driven consumers opens in new window, meaning they choose products and brands based on how they align with personal values. Choosing branded promo products made from recycled materials doesn’t just give new life to aluminum, polyester or plastic. It can provide new looks, new ideas and new energy for your marketing.

44% of people are purpose-driven consumers.

Tote Bag

Apparel

When items like T-shirts or tote bags are created, small scraps of material are often left over. These pieces of fabric are collected, deconstructed and blended with new fabrics to make something wonderful. The Port & Company® Core Blend Recycled T-Shirt, for example, is a 50-50 blend of recycled cotton and recycled polyester. And the District® Recycled Full-Zip Hoodie is made from a 60-40 mix of the same materials. Outfit your team in either for a feel-good work or casual look.

Recycled polyester is made from water bottles and other plastics that are chopped, melted and spun into new fabric. That’s how moisture-wicking tops, like the Adidas® Performance Polo and Under Armour® Team Tech Pullover, come to be. Have you already gifted employees new apparel this year? No sweat—ideas can also be recycled! And all of these options would make a great workplace surprise.

Drinkware

If customers or event attendees are thirsting for promotional swag made from recycled materials, water bottles are hard to beat. Refresh® Clutch Water Bottles, available only at 4imprint, are made from recycled plastic. Sona Water Bottles are also made from recycled plastic, but they have bamboo lids for a different vibe. Aluminum is another popular recycled material. Give eye-catching Gradient Color Aluminum Sports Bottles as event prizes or incentives or Velvet Touch Aluminum Bottles as bonus gifts for purchases over a certain amount.

Upgrade your summer promotion by incorporating Colour Change Aluminum Tumblers, made from recycled aluminum, into outdoor parties and activities. Vinello Stemless Wine Glasses, made with 30% recycled content, are another colorful option for glass-free zones like pools, beaches and patios. Unity Travel Tumblers combine all these elements. The tumbler, lid and straw all contain recycled content. And these tumblers work with hot or cold liquids, so they’re sure to be used again and again.

Bags and containers

Carry your brand to new levels of visibility while putting discarded cotton, polyester and other materials back into circulation. The Mainsail® Tote, new and available only at 4imprint, makes a versatile gift for nonprofit volunteers or donors. It is made from recycled cotton and recycled polyester. And the Mainsail Mini Tote—made from the same materials—is a practical reward or incentive.

The unique Murphy Drawstring Sportpack, also made from recycled cotton and recycled polyester, is ready to lug travel accessories, sporting equipment and more. Give as a summer camp gift or pack full of smaller items for a themed gift bag. The Recycled Non-Woven Sportpack, made from non-woven recycled polyester, can help any class, club or program get a brand boost. If your audience has expressed interest in product and materials sourcing, they’re not alone. Consider that 80% of consumers opens in new window say they are willing to pay more for sustainably produced or sourced goods.

The Arctic Zone® Repreve® 6-Can Lunch Cooler, which has a built-in antimicrobial additive to prevent bacteria growth, has an outer material made from Repreve recycled polyester. Repreve is a brand of recycled polyester by Unifi, a leading global-textiles company that sources bottles and similar plastics from around the world. The sporty Repreve Our Ocean Everyday Backpack and duffel are made from recovered plastics found within 31 miles of waterways and coastal areas where they were at risk of entering the ocean. Both bags are perfect to give employees celebrating anniversaries or accomplishments.

Small promotional swag

Branded promo products made from recycled materials run the gamut from substantial gifts that could be given to clients to small, branded giveaways to hand out at events. For instance, Incline Pens, Sunglasses, Magnet Clips and Twistable Breeze Fans with Pen are all made with recycled materials, and they can help your logo spread throughout a trade show or community festival.

A Memo Notebook, which has pages of recycled paper, or a Two-Pocket Presentation Folder, made from recycled cardstock, can model organizational values at a conference. Magnets, like a Business Card Magnet (contains 50% recycled content) or a Calendar Magnet (contains 75% recycled content), can help your brand literally stick around.

Want to see more branded promo products made from recycled materials? Browse the entire collection.

Reduce waste without compromise

When right for your organization or audience, choosing branded promo products made from recycled materials can boost spirits and visibility. From recycled paper and plastic to cotton and polyester, these restored materials can help grow—and revitalize—your brand.

All marks are the property of 4imprint or their respective owners.

“Consumers want it all.” IBM Institute for Business Value, n.d., ibm.com/thought-leadership/institute-business-value/en-us/report/2022-consumer-study opens in new window

“Consumers willing to pay 9.7% sustainability premium, even as cost-of-living and inflationary concerns weigh: PwC 2024 Voice of the Consumer Survey.” PwC, 15 May 2024, pwc.com/gx/en/news-room/press-releases/2024/pwc-2024-voice-of-consumer-survey.html opens in new window

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