The year’s hottest promotional items get you noticed

Nearly 73% of consumers opens in new window want to receive promotional products more often. The right product, combined with creative customization and a clever promotional strategy, can excite your audience and provide a lasting impression of your brand. If you’re looking for that perfect item for your next promotion, find inspiration using our most-viewed and top-selling products opens in new window. They can help propel you toward whatever you’re hoping to achieve, from growing leads and sales to boosting awareness and visibility. Let’s explore some of the hottest promotional items from the past year.

Nearly 73% of consumers want to receive promotional products more often.

Apparel

When it comes to popular promo items, apparel reigns supreme as the top category choice of end buyers opens in new window. Outfit employees in moisture-wicking Nike^® Performance Tech Pique Polos for a comfortable and professional look. For workers in cooler weather, a Jerzees^® NuBlend ¼-Zip Sweatshirt is both casual and polished. Its versatility might be why it was such a favorite in 2024.

Gift Crossland^® Cuff Beanies to your team for winter, whether they’re volunteering outdoors or making a cold-weather commute. Another great choice is the Crossland Heather Pom Beanie, which could spike team spirit around the office or school pride among educators.

Drinkware

Drinkware, known for its potential to pile up impressions, is another preferred promo item among end buyers. Employee recognition prizes, like Izzy Mugs and Refresh^® Simplex Tumblers, can turn up the joy at a workplace celebration or quarterly gathering. Choose the Clear Impact Halcyon Water Bottle to help motivate your team during an office health promotion.

The Value White Coffee Mug is a tried-and-true giveaway for any organization tasked with planning an event on a budget. Fill it with coffee or tea—or flowers, a plant or small promo items—to charm guests. A Campfire Ceramic Mug is another popular drinkware choice and, when stuffed with hot chocolate mix and tasty snacks, can be a sought-after thank-you or welcome gift.

Bags

When you want a popular promo item that’s going to carry your brand near and far, a Promotional Drawstring Sportpack is hard to beat. Pack full of supplies for a nonprofit back-to-school or hygiene drive, gear up a sports team for the new season or get your company logo on the backs of employees wherever they go.

A Cotton Sheeting Natural Economy Tote can be a small business staple, whether handed out at a farmers market or given as a gift to shoppers at your brick-and-mortar store. A Recyclable Reinforced Handle Plastic Bag can be the go-to for retailers, libraries or convention organizers.

Surprise new hires on their first day with a Kinton Large Lunch Cooler. And celebrate one-year anniversaries with a Laptop Backpack to show appreciation and let them know their journey is just beginning.

Small gifts

From trade shows to job fairs to fundraisers, small promo products remain a favorite way to raise brand awareness at events. Offering something useful, like a Javelin Pen or Value Lip Balm, to prospective customers can be an effective long-game play.

Include a Power Clip or Stress Ball with a packet of information for those eyeing your career opportunities. Or give a Full Color Sticker to those who stop by your event booth and your logo may end up on water bottles, laptops and other frequently used items.

Event displays

Organizations from various industries and of all shapes and sizes turned to event displays to get noticed in 2024. An Economy Retractable Banner Display is a big, bold way to draw attention. And items like a Serged Closed-Back Table Throw and Serged Table Runner can be essential elements in an eye-catching display. Supply your trade show team with Hang In There Landyards in your brand’s colors to present a uniform look.

Popular promo items to push your brand forward

Embrace some of the hottest promotional items of 2024 to prepare for what’s to come. Products from apparel, drinkware and bags to event displays and small giveaways, coupled with thoughtful planning and execution, can help you reach your promotional goals.

Trademarks & Sources