Elevate VIP relationships using impressive gifts

By Michelle Banks

An organization’s top customers are its golden ticket to success. VIPs represent the top 10% of total customers and provide 20% to 50% of an organization’s revenue opens in new window. What’s more, they spend 10 to 25 times more than the average customer.

VIPs spend 10 to 25 times more than the average consumer.

VIP status goes beyond your top buyers and donors. It also includes your most valued employees. Taking special care of your VIPs ensures they’ll take care of you too. Create extraordinary moments that build strong and positive brand associations using high-end rewards that are sure to impress.

Connect and motivate

Almost everyone can appreciate a useful tech gift. After a successful collaboration or significant contribution, send a pair of virtual reality glasses. Include a personalized invitation to enjoy an exclusive VR experience, like a behind-the-scenes glimpse of your company, an exclusive tour of your facility or an immersive demo of a soon-to-be-released product. Keep them powered up while thanking them for their ongoing loyalty by gifting a wireless charging station too.

Pitching a new project? Or making a big donor ask? Prior to the pitch, send a virtual meeting kit that includes noise cancelling ear buds or Bluetooth^® headphones plus a ring light with phone holder.

Need a special thank-you to reward continued loyalty? Nothing shows gratitude better than an unexpected gift. Send a surprise package that includes a handwritten note, along with a stylus USB drive, wireless charging pad and wireless ear buds.

Cheer and inspire

The Crossland brand, available only at 4imprint, includes a huge variety of promos that will appeal to just about everyone. A backpack cooler, filled with a vacuum camp mug, packable puffer jacket and heather beanie, will surely warm them inside and out.

As a reward for outstanding performance, gift VIP employees a camp chair. They can use it for outdoor movies, concerts, tailgating, sporting events and so much more. Include a can holder and their favorite beverage for a personalized touch.

Roll-up blankets, cooler totes and soft shell jackets make great referral or loyalty program prizes. To keep those VIP vibes going strong, give recipients a shout-out on social media.

Indulge and delight

Take your next retreat or event to the next level by offering a gourmet cooking class. A flat grill press or a cast iron skillet will be a lasting reminder of their culinary experience.

Hosting a celebratory dinner or fundraising gala? Make it exclusive with a private wine-tasting event. Welcome new VIPs with an iced stemless cup they’ll enjoy long after the night is over. Send everyone home with a branded goblet or iridescent wine glass to commemorate the evening.

Celebrate a special occasion, like the signing of a major contract or completion of a big project, by sending a luxury kitchen essentials package. Include a cheese set, stainless steel salt and pepper grinder, Dutch oven and an indoor herb kit. Toss in some favorite recipes they can try with their new cooking accoutrements.

Need a gift to thank hardworking employees who just completed a major project? Give them a 4-in-1 mug gift set to help them celebrate. With two mule mugs, a bar spoon and a measuring jigger, they’ll have everything they need to mix and enjoy.

Bless and impress

Present a timeless leather or nylon watch as an anniversary gift. Gift an all-inclusive retreat to invaluable employees and their plus ones so they can get some well-deserved R&R. Send them off with a leather duffel and slip in a couple of gift cards for area attractions.

Have a long-time client or team member who’s a diehard sports fan? A couple of tickets to see their favorite team is sure to leave a lasting impression. Tuck them inside a vacuum bottle that will keep their favorite beverage at the perfect temperature throughout the big game. An outdoor blanket or stadium seat will keep them comfortable while they cheer on their favorite team.

Roll out the red carpet

Demonstrate your gratitude and strengthen bonds with VIPs by gifting high-end rewards they’re sure to love. The thoughtfulness toward your organization’s top clients, employees and supporters will continue to make your brand their number one.

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