Promotional gel pens: The ‘write’ choice for your brand

By Stephanie Lamie

When a new idea strikes, the first thing you grab is a pen. When a household staple runs out, you pick up a pen to jot it on your list. When something important is mentioned during a call, you reach for a pen.

52% of people keep and use a pen for at least one year.

The average pen provides more than 2,400 impressions opens in new window in its lifetime. What’s more, 52% of people keep and use a pen for at least one year. Of the countless promotional writing instruments available, gel pens stand out as higher end yet budget friendly. Smooth, vivid and bold, promotional gel pens provide an easy way to get your brand in front of countless eyes. They’ll remind recipients who you are and what you do multiple times a day. Use these promo gel pens to boost your next promotion and leave a lasting mark on prospects, customers and staff.

Ink-sightful feedback

Invite customers to provide feedback on your products and services or their shopping experience. Set up stations with different product or service demonstrations. Give participants comment cards and soft-touch gel pens. Reward customers for their participation by letting them take home a branded gel pen, and enter all contributors into a drawing for a discount voucher, product sample or extended introductory trial.

Colorful community engagement

Collaborate with a nearby business or community center to create a co-branded mural. Provide a theme and guidelines, and invite the community to contribute their ideas. Have large sheets of paper and color erasable gel pens on hand for people to sketch their ideas. Since these pens are erasable, participants can refine and revise their design until they’re satisfied.

Organize a family fun day at a local park, where community members can create temporary graffiti on large banners using rainbow gel pens. With a variety of colors in one barrel, participants will be inspired to unleash their inner artist.

Sketch for success

Need a logo for an upcoming project or campaign? Working on a rebrand and want more tagline ideas? Host a contest to drum up user-generated content. Give participants Rocketbook^® notebooks with gel pens as a thank-you for their contributions. They can transfer their notes and sketches digitally by connecting to the Rocketbook app. And erasable ink means they can reuse their notebooks over and over.

Craft creativity

Partner with a school or library to host a creative writing workshop. Supply each participant with grammar gel pens in a set that includes black, blue and red ink—perfect for reviewing and refining. Plus, the cap-off feature and frosted barrel lend a top-of-the-line look.

Partner with a neighboring café or bookstore to host a poetry slam event, where participants write and perform their own compositions. Provide fine-point retractable gel pens for participants, while competition winners go home with a high-end metal gel pen imprinted with a special message.

As a team-building exercise, organize a scavenger hunt that takes employees on a tour of their own cities. Give each participant a fun gel pen to jot down clues and guesses. This dazzling promotional writing instrument will surely become everyone’s favorite go-to pen.

Noteworthy ideas

Do you have team members attending a conference or seminar? Equip them with erasable notebooks with gel pens to take thoughtful, comprehensive notes. The notes can be saved digitally with several scanner apps, including Adobe^®, for easy sharing with the rest of the team. Bonus: The erasable ink means these notebooks are reusable.

Initiate a team-building exercise where employees contribute to a collaborative piece—from artwork to display in the office to a visual representation of an upcoming campaign. Hand out stylus twist pens with gel highlighters for sketching. Team members who prefer digital drawing can use the stylus on their phones or tablets.

Trade show treasures

Stand out at your next trade show by inviting passersby to customize items, like name badges or cups. Provide promo gel pens for visitors to make their mark. These writing instruments double as memorable giveaways too. Keep your brand front and center by handing everyone who signs up on your email list a laser-engraved S-Gel metal pen.

Promising impressions

After your next prospect meeting, give potential clients a full-color uni-ball^® gel pen. It’s made with pigmented fade-resistant, anti-fraud ink that bonds to paper, making it less likely to wash away with water or chemicals.

Provide first-time clients with deluxe liquid gel pens as a thank-you for their patronage. The liquid and gel ink combo provides a smooth writing experience they’ll love. Quick-drying ink stays smudge-free, making this pen one they’ll surely reach for.

Show your signature style with branded gel pens

From soliciting customer feedback to boosting employee creativity to standing out to prospects, promotional gel pens can improve brand visibility and recall. Happy writing!

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