Promotional gardening products to help your brand grow

Gardening is one of American adults’ top hobbies. In fact, 55% of U.S. households opens in new window actively garden.

55% of U.S. households actively garden.

From flowers and herbs to fruits and vegetables, people from all walks of life have a passion for planting and growing. Even those without a lot of space can take advantage of container gardening ideas. Sprinkling promotional gardening products into your marketing mix can be a fruitful strategy.

Shine a light on health and wellness

Daily gardening opens in new window is shown to lower stress and improve well-being. And home-grown fruits, vegetables and herbs help contribute to a nutritious diet. Promotional gardening products can complement health and wellness-related campaigns.

Give a pepper garden kit at the launch of your spring wellness initiative. Like growing vegetables, improving health takes time and dedication. Add a bamboo cutting board as a reminder that if they stick to their plan, they’ll reach the finish line—just like someday they’ll get to dice and enjoy those peppers.

Entice customers to enroll in a loyalty program or delivery subscription service by offering a gift tied to healthy, home-grown ingredients. Maybe the initial sign-up comes with an herb blossom kit. After a set number of purchases or years of loyalty, they get a salsa- or pizza-themed kit.

Display natural beauty

More than 37 million U.S. homes opens in new window contain indoor plants. One reason? They add natural beauty to any room. Plants can also lead to opens in new window improved air quality and a boost in mental wellness. When your organization needs to send a message of support to customers, clients or other stakeholders, provide seed bookmarks or paper seed packs imprinted with an uplifting message.

A retirement community, apartment complex or other organization looking to offer a warm welcome can give recipients adorable growing kits featuring 24 seed options, from lavender to jalapeno. Or a triple planter kit could be part of an invitation for newcomers to take part in social activities, board meetings or other happenings.

Add sunshine to your social media pages this spring by asking customers to share their favorite moments with your products. Send wall planter kits to say thanks.

Share joy with anyone, anywhere

U.S. adults spend more than $47 billion opens in new window on gardening supplies each year. That includes gardeners of all backgrounds, age groups, abilities and geographical locations. So when somebody receives a mug blossom kit—perhaps as a referral thank-you gift or youth camp memento—they can grow mint or marigolds, no matter where they live.

The range of seed possibilities is one of the many advantages of promotional garden items. A business hoping to cultivate connections at a farmers market could offer a happy-face planter with every purchase over a certain dollar amount. Offer a new variety each week and encourage customers to collect six faces.

A company hiring remote employees can plant a seed during onboarding by asking newcomers to share their favorite flower or color as part of a staff profile. Later, use their choice to help you decide which pop-up planter to send them on their six-month anniversary.

The possibilities are always growing

Gardening—both indoors and out—is a beloved hobby. That makes promotional gardening products a great option, whether to emphasize the benefits of wellness, marvel in the beauty or appeal to the masses.

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