Prepare for the elements: Outdoor promotional products for your next event

Whether you’re organizing or participating in an outdoor event, there’s a lot to consider. There are approximately 8,600 farmers markets opens in new window nationwide, many of which are held outdoors. Add in community festivals, arts and crafts fairs, sports and entertainment events, and other gatherings, and that amounts to many opportunities for wonderful outdoor experiences. That means there are also many opportunities for Mother Nature to cause problems. Use outdoor promotional products to make the most of each occasion no matter what the weather brings.

Items to save for a rainy day

Don’t let the weather rain on your parade. When showers are in the forecast, have a ball by handing out poncho ball keychains as a welcome gift at an outdoor festival or expo.

Make sure your team is prepared too. Outfit them with packable ponchos to keep eyes on your brand if the skies open up. On days when rain looks like a guarantee, rain jackets can help your team weather the storm in style. Umbrellas can be a big, water-repelling billboard for your brand. Keep a stash on hand or give one to each staffer to help keep them dry. Are four-legged friends in attendance? A dog rain jacket is a cute choice.

Products for whichever way the wind blows

Even mild winds can make an outdoor event an adventure. When heading to a farmers market, community festival or other event, ensure your team can chase sales or leads—not your signage.

Supply your squad with crossbody bags to keep supplies safely tucked away. Padfolios look professional while also keeping handouts, pamphlets and other papers organized and secure. Paperweights can keep documents, napkins or other items from blowing away. Or choose branded gifts that keep materials in place while on display. Camp mugs, for example, can serve double duty.

A windy day might also call for a few tweaks to employee or volunteer attire. Carhartt^® hoodies are heavy-duty and can keep the team comfortable in the elements. And hair ties or bandanas can keep long hair under control and on-brand.

Essentials for a snow day

Unexpected cold or snow can add a layer of complexity, turning outdoor promotional products into hot commodities. Scarves or beanies are easy-to-toss-on giveaways that can warm leads and bodies. Raffle off a wearable blanket and make someone’s snowy day.

Keep your team comfortable in insulated jackets. If directing traffic or working a night event, visibility parkas are sure to grab attention while keeping wearers warm.

Pass around reusable hand warmers to event staffers and attendees. Or warm people from the inside out with a cup of hot chocolate or coffee. If attendees sign up for your newsletter or join your customer loyalty program, give it to them in an insulated travel mug that they can take home.

Things to help beat the heat

For many places, summer is event season. Sports leagues, music festivals, outdoor recreation gatherings go hand-in-hand with long, warm days. Keeping everyone prepared for sun and heat is critical during peak event season.

There are a range of promotional products for outdoor events that offer recipients some relief while boosting visibility. Welcome attendees with hand fans or microfiber towels. Or provide a lip balm and sunscreen combo as an incentive for supporting a cause. Water bottles, imprinted for the event or host city, can help attendees stay hydrated and later be treasured keepsakes. A misting bottle can help keep the vibes chill when temperatures climb.

Functionality and fashion are still within reach at summer events. Outfit your team in boonie hats or dad caps and breathable, moisture-wicking polos to help them keep their cool. If the occasion is more casual, branded tank tops and sunglasses can help keep them looking and feeling good. And don’t forget the sunscreen!

Prepare your brand for all possibilities

The author Alfred Wainwright famously said, “There’s no such thing as bad weather, only unsuitable clothing.” The same can be said when hosting an outdoor event. With these outdoor promotional products, attire and more, you’ll be well-suited for whatever weather comes your way.

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