Game on: Fun outdoor games for brand promotion and team building

By Michelle Banks

Bring on the fun! Outdoor games are a creative way to promote your brand and encourage team building. Leave a positive impression on customers and motivate your team with help from interactive games.

Play facilitates happiness, wards off depression and improves cognitive health.

Play facilitates happiness, wards off depression, and improves cognitive health. Share these benefits with customers and staff while promoting your brand.

Host a field day

Regular physical activity helps sharpen thinking, learning and judgment skills. Start a new company tradition by hosting a socially distanced employee field day. Whether you take a full or half-day—or even an extended lunch hour—a field day gives staff something to look forward to. And it’s a great way to encourage team bonding and make memories. Plus, it can strengthen relationships across all levels of your organization.

See who has the best combination of luck and accuracy with the Molkky Throwing Game Set. Bungee Rockets aren’t just for kids—set up a target and compete for bullseyes. And nothing beats an old-fashioned relay race. Line up your team on one end of the playing area and tie several balloons on the other end. Whichever team can untie and bring back all of the balloons first wins. Provide plenty of room to spread out so team members can keep their distance.

Go outside for lunch

Eating outdoors can boost employees’ moods and reduce their stress. Host a fun outdoor lunch where your team can enjoy the fresh air and play a few games together. Games like Fun on the Go Corn Hole and Bean Bag Toss can boost rapport and morale in your team. Set up a sanitizer station that players can use after each turn. For even more fun, raffle off one of these games to participants once per quarter.

Reward winners

Everyone loves a good challenge—especially when the winners get awesome prizes. Challenges also work well as team-building activities and as external brand promoters. Choose challenges that incorporate elements of outdoor activity, like:

• Hike a mile twice a week for a month
• Create an outdoor scavenger hunt
• Organize or participate in a park or schoolyard cleanup project

Promote the challenge to prospects and customers with a series of social media posts. Or promote it internally on message boards or with an email blast. At the end of the challenge, pick a random winner or two and award them an outdoor game, like a flying disc or Oversized Wooden Yard Dice.

Have fun with outdoor games

Outdoor games are wonderful for attracting more customers and leaving a positive brand impression. They’re also perfect for helping staff become more engaged and building stronger relationships among team members. With fun outdoor games, everyone wins.