Every organization needs a T-shirt: The perfect promotional giveaway

By Laurie Frees

T-shirts are nearly universally loved, both by companies and their customers. The global custom T-shirt printing market was valued at nearly $4 billion opens in new window in 2021, and it is expected to grow almost 10% every year until 2030.

The custom T-shirt market is expected to grow 10% per year.

T-shirts are a classic wardrobe staple for several reasons: They’re comfortable, easy to style with any outfit and a great way to get exposure for your brand. Here are four ways your organization can use custom branded T-shirts to reach its customers and its goals.

1. Easy event apparel for staff or volunteers

Does your organization sponsor or attend events? A custom imprinted T-shirt is a perfect gift that doubles as an outfit for your staff and volunteers on event days. A Hanes^® Authentic T-Shirt is a classic choice available in a wide variety of colors. Choose a color that pairs nicely with your brand’s logo or event décor for a quick and easy outfit that will give your team members a cohesive, on-brand look. Is your event outdoors? Present volunteers with a long sleeve T-shirt to provide comfort in cooler temperatures. If your event has a sports theme, a performance tee, along with a matching hat and a handwritten thank-you note, will show your team that you think they’re a home run.

2. Everyday casual employee gifts

T-shirts are perfect gifts to show appreciation for your employees’ hard work. A garment-dyed T-shirt is a soft, fashionable choice that your employees will love. Hand these out along with a coupon for an office casual day and watch their eyes light up with excitement. A raglan hooded tee makes an extra-cozy gift for a remote employee’s birthday or anniversary. Tuck it into a gift box with a mug and pair of soft socks for the ultimate at-home experience. Or help new team members fit in from day one by presenting them with a Carhartt^® Workwear Long Sleeve Pocket T-Shirt as an impressive onboarding gift.

3. Trusty thank-you gifts for sponsors

Show your organization’s sponsors that their support is invaluable by presenting them with a custom branded T-shirt that they’ll be proud to wear. A Gildan^® Softstyle CVC T-Shirt is a breathable choice to send as a thank-you gift for donors. Or invite sponsors to tour your organization and present them with a jersey T-shirt as a thank-you for their support. If you’re hosting an event with multiple sponsors, a Tie-Dye T-Shirt with your logo plus a list of sponsors on the back is a great way to show appreciation and boost brand awareness.

4. Comfy customer giveaways

If you’re looking for ways to increase engagement with your social media followers, T-shirts are a low-cost option that everyone is sure to love. Host an online trivia tournament or costume contest and send participants a fitted crew T-shirt or Soft Spun Cotton T-Shirt imprinted with an exclusive logo. Ask the winners to tag your organization in their posts while they show off their special merch. A hooded T-shirt, along with an exclusive discount code, is a perfect thank-you for VIPs who join your loyalty program. Looking to increase sales of a particular product in your store? Offer a heathered long-sleeve T-shirt as a gift to show your appreciation. Your clients will be thrilled, and you’ll love the positive attention it brings your brand when they wear your shirt around town.

Embrace the perfect promotional giveaway with branded T-shirts

Your brand will be front and center with classic, casual and comfortable branded T-shirts for every occasion.

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