Summer promo items to make memories all season long

By Carrie Kramer

As the temperatures rise, so do the number of opportunities for unique and clever branding! Think of all the things that make summertime special—long days, warm weather and sunny skies. Outdoor events can bring your company, supporters and community together, from 5Ks and pickleball tournaments to picnics and concerts. Merchandisers Jayne and Carrie give us their takes on summer promo items to keep your logo shining as bright as the summer sun.

Cool gear for community events

Promotional sunglasses are a bright idea for brand visibility. Reach for the Risky Business Sunglasses. “With their clear frames and mirrored lenses in different colors, they’ll coordinate with any racer’s or fan’s outfit,” Carrie said. Or, for maximum attention, check out these Tie-Dye Sunglasses. Outfit volunteers in matching Hanes^® Authentic T-Shirts. The rainbow of color options makes it easy to match their look to your branding.

If you’re sponsoring a community run/walk, provide race participants with the ultra-handy Lycra^® Running Belt. “The adjustable elastic strap helps keeps this slim pack close to their body for access to essentials while walking or running,” Jayne said.

Fans cheering on their family and friends will appreciate a functional promo, like a Promotional Drawstring Sportpack to hold everything they need throughout the day, or a Hand Fan “to start up a cool breeze as the day—and the race!—heats up,” Carrie said. Warm-weather health essentials, like the Refresh^® Clutch Water Bottle and the Keep it Cool Wrap, make great summer giveaway items and show future customers that you have their wellness at heart.

Summer promo ideas to get in the game

Warm weather brings community members out of the house and into the sun. Summer giveaway items like Sport Flyers encourage them to take advantage of local park space. These familiar toys seem to be everywhere in summer and really let your promotion soar.

A customizable 3-Piece Disc Golf Cooler Set “helps keep drinks cold while discs are flying,” Jayne suggested. The set contains three discs (a driver, mid-range flyer and putter disc) to maximize their game, plus a cooler for beverages or snacks.

The XL Bubble Wand ensures kids of any age get in on the fun at gatherings or company picnics. For a colorful summer promo idea, this Beach Ball will energize everyone at your next pool or waterside gathering.

Whether you call it cornhole or bags, an imprinted Bean Bag Toss Game is a crowd favorite that will make your company the life of the party! “Generate some friendly team competition and promote your brand at the same time with the custom inserts,” Carrie said. The boards are easy to transport when clipped together.

Promote exercise and your brand with the Essentials Pickleball Paddle Set. “This popular game set is complete with two durable carbon fiber paddles, two balls and a zippered carrying case to keep everything together,” Carrie said. Add the Deluxe Full Color Pickleball Paddle Cover to illustrate brand cohesion.

Sporty promo items for sporting events

These family-friendly essentials guarantee they’ll be ready to cheer on their favorite teams this summer. “Being outdoors means sun and heat protection are a must,” Carrie said, so show your customers you care by handing out branded Sunny Fresh Lip Balm to protect and moisturize or a Handy Breeze Fan and Flashlight.

Teams, outdoor workforces and families will love the retro vibe of these fashionable Jagger Shield Sunglasses. For a great corporate gift that’s multifunctional, Jayne suggested the Crossland^® Picnic Blanket with water-resistant backing. It helps keep picnickers and sport spectators protected from damp grass and can provide warmth on cooler nights.

Boost brand awareness anywhere with the Koozie^® Folding Wagon. This attention-grabbing summer promo product is perfect for hauling team equipment or spectator necessities. Beverages and tunes will be on hand with the Crossland^® 20-Can Outdoor Cooler and Blackwater Outdoor Bluetooth^® Speaker.

For an ultra-comfortable spectator experience, the GCI Outdoor^® Freestyle Rocker Chair adds a level of relaxation to any game, concert or group activity. “It’s designed with spring-action rocking technology for a smooth rocking motion,” Jayne said, and features padded armrests and an attached drink holder.

Summer promo items for rain or shine

Summer weather means sunny days, but it can also bring a rainfall of branding opportunities. “Carabiner Sunscreen is portable and so accessible with its handy clip,” Carrie said. Pair it with a convenient Twist and Chill Fan with Lanyard for a thoughtful hot-weather combination that helps keep them comfortable in any setting.

The imprinted Mini Folding Umbrella showcases your logo when the rain comes. “You’ll be the hero of any unexpected showers,” Jayne said. For a full-size option, check out the Terra Folding Umbrella with Auto Open. It’s made with recycled materials and comes with a sleeve for compact storage.

Sunny days mean warmer weather—and bright summer promo ideas

Summer is a favorite season for a reason. Whether they’re on the beach, at the pool or in the ballpark, there’s always something going on that brings your community together—and summer promo items only turn up the fun. Take advantage of the sun, weather and events to make your brand a summer staple!

Trademarks