Communicate through promo decals and magnets to make your message stick

By Stephanie Lamie

When deciding between a promo decal and a sticker, consider how you want your recipients to use it. Are you distributing materials to a mass audience, providing educational information or promoting an event? Do you want a standard shape and size, or do you want to completely customize it? There are several factors to consider, even down to the type of adhesive.

If something less permanent is ideal, magnets are a great alternative to adhesives and come in several styles. Stephanie, a 4imprint expert merchandiser, has the latest tips for using stickers, decals and magnets to highlight your promotional strategies at your next event.

Roll out the promo stickers

“Stickers by the roll are available in hundreds of size and shape options that are conveniently stored on a roll,” Stephanie said. Stickers can be used in a variety of ways, such as labeling packaged products, engaging trade show audiences, or as a part of promotional or informational packets. Stephanie suggested Junior Officer Badges, which are lapel stickers that can be “quickly distributed at events like meet and greets with local police officers or used in events to promote information on your local first responders.” On a budget? The Value Sticker by the Roll is a one-color option perfect for quick use.

“If you’re looking to add a little more attention-grabbing pizzazz,” Stephanie said, “full color might be the way to go. Really looking to customize your promotion? We offer full-color custom shapes on the roll as well.”

Materials make a difference for your message

What a sticker is made from is important. With many material options, such as glossy or matte white paper, your printed message can match the aesthetic of your promotional strategies. Other materials, like fluorescent paper, clear styrene and silver or gold foil paper, can enhance the way your logo looks on printed materials.

Paper and foil paper usually have a permanent adhesive and are meant to be used indoors, so they are fantastic choices if you want them to be used to seal a gift box or be worn on clothing. If paper works for your needs, check out these Button Sheeted Stickers.

However, vinyl and styrene are the best options if your promos are going to be exposed to the elements. Looking for a removable option? Removable Euro Bumper Stickers are great for advertising your logo on the road.

Unique Holographic Custom Cut Stickers are long lasting, so they’re ideal on a water bottle, laptop or other hard surface. Stephanie said, “The holographic design conveys a high-quality look with a shiny, reflective surface. This effect gives your brand a multidimensional look supporters won’t be able to stop staring at.”

Promo decals are easy to move and remove

Looking for something that comes off easily? Static Decals are adhesive-free and use static electricity to stick to surfaces. “They are removable, repositionable and reusable,” Stephanie added. Custom Static Decals give double-sided exposure when stuck on a window. Like promo stickers, they’re available in a wide selection of sizes, shapes and printing options, either on the front or back.

Static decal shapes, like a heart, can put emphasis on your cause or mission. If you’re a nonprofit, clinic or charity hosting an event, show love with custom decals. Recipients will see them daily and remember your organization or event. “Hearts and other personalized shapes make excellent handouts if you want supporters to be loyal to your organization,” Stephanie said.

Attract attention with branded magnets

Branded magnets can be used for various promotional purposes. “A conventional flat magnet is thin, flexible and often perfectly sized for marketing through the mail,” said Stephanie.

Putting contact information on something like a house-shaped Flat Flexible Magnet gives potential customers quick-view access to your information. “Traditional paper business cards tend to stay in a wallet or end up in a pile somewhere,” Stephanie said. Business Card Magnets can go right on their filing cabinet or refrigerator, keeping your contact information front and center.

Clip-style magnets, such as a Magnet Clip, are an extremely versatile option. They’re useful for keeping snack bags closed or for holding papers. Depending on your budget, you can choose a one- or full-color imprint. Our 24 hour service also offers many of these options!

Custom stickers, magnets and decals remind them of your business

Put eye-catching promo stickers on your products or give out personalized labels as event keepsakes. If stickers aren’t your thing, consider branded magnets, which provide a lasting message that can be moved around. Regardless of your choice, promo decals, stickers and magnets are affordable and offer amazing variety in personalization.