Set for success: Event promo items for outdoor events

By Stephanie Lamie

Summer is just around the corner. And that means outdoor event season will be coming in hot. From community festivals to outdoor markets to street fairs, the event possibilities are endless. What’s more, according to a 2025 promotion trends report, 53% of event planners are seeing attendance growth opens in new window. So set your business up for success with these tips and event promo items.

Choose a prime spot

When selecting your booth location, choose an area with good foot traffic, like near the entrance or a main attraction. Being close to food and beverage vendors or restrooms is another way to ensure you’re noticed. Pro tip: Reserve your space early. You’ll not only increase your chances of getting a prime space, but you may also save some money with early-bird discounts. Promotional items for outdoor events, like arrow signs and asphalt stickers, can show people the way to your booth.

Consider the weather too. Choose a location with shade and protection from wind or rain. Giveaways such as sunscreen and rain ponchos can save the day should weather not cooperate.

Stop them in their tracks

Draw eyes to your booth with an attention-grabbing display made for the outdoors. A colorful event tent offers shade and brand visibility. Add tent walls to maximize your presence, provide protection from the elements and separate your booth from surrounding exhibitors.

Table covers and throws can dress up any table. Choose colors that complement your brand or the event theme. Pro tip: Place a nonslip mat or rug gripper between the table and covering to help it stay in place on a windy day. Speaking of wind, outdoor sail signs are designed for movement, so they’re sure to draw attention to your booth and messaging.

Dress employees for success

We all know the importance of first impressions. Ensure your employees make a good one by outfitting them in performance T-shirts or polos. They offer moisture wicking properties and UV protection—perfect for a day outdoors.

Branded baseball caps are a high-visibility way to shield eyes from the sun. Give one to each staffer, plus keep a few extras on hand to give to promising leads. Finally, don’t forget the name badges. Branded name badges help identify your team and lend an element of professionalism and credibility.

Stock up on promotional items for outdoor events

Choosing the right event promo items can help draw a crowd. If the weather is warm and sunny, a pair of sunglasses or personal mister could become the most sought-after giveaway. Offer to people who inquire about your products or services or in exchange for their contact details.

Tempt people to stop by with fun outdoor games. Wooden ring toss is quick to play and enjoyable for all ages. Cornhole is another popular option. Challenge passersby to a round. Winners are entered into a raffle to win a game of their own.

Make your presence known

Outdoor event season will be here before you know it. Make the most of it by selecting the right spot, setting up an eye-catching display, dressing employees for success and choosing the right event promo items. Best of luck!

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