We bought these after getting the cheaper, non-Bic pens first. Although the cheap pens work, they don't compare to the Bic for quality. We felt that our customers would notice how good these pens work and actually reach for them when writing. I know we do...
The ability to print on the clip is the real deal maker. This means that everyone can see your logo, even when they are clipped into a pocket! Cool!
Note that the clip art can be a different color than the barrel. Great for stand out contrast.
We really like these pens, and the imprinting is awesome!