We use the balsa wood glider as an ice breaker for business development. We find that many people on the C level of corporations played with these as they were growing up so it has a nostalgic touch. When we call them after mailing the glider, it is an easy way to start a conversation, even if they don't want our product, they remember us for the future. The gliders are often passed to children, who of course fly them around the house. The gliders are fun, easy to assemble, light weight and they fly! It's a great item for us.