The Dynamo Crank Flashlight is one of those perfect promtional items; it's both practical and a great value. The flashlight is personal, fits nicely in anyone's hands (as if you were holding a cell phone), and comes with its own strap. The three LED lights is bright enough to light any path and doesn't require batteries!!! From the Marketing stand point, the imprint looks great when matched with the flashlight's trim. It's not bulky to deal with (especially if youre dealing with hundreds of them). Each flashlight comes boxed, which not only makes it easier to handle, but allows you to just add a bow to turn it into the perfect gift whether saying "thank you", "happy birthday", "merry christmas", or "you're special!" Of course, the bow is not included, but not necessary...it's just great!