Marketing your business isn't easy, especially on a tight budget. According to MarketingSherpa, U.S. marketers are spending about three times as much on promotional products as on search marketing.

Why would that be? Think about it. You can physically give a potential or existing customer an item they can use, an item that portrays a favorable image of your organization and an item that's a lasting reminder of you.

So, here are a few ideas to help you market your business.