4 Idea Friday!

4imprint 4 Idea Friday

A soft, easy-to-ship towel is so versatile for a variety of advertising applications—everything from a free gift for a purchaser to a luxurious, memorable executive gift. Everyone who receives a towel will welcome the practicality, and your logo ensures they’ll remember your business for years. That means great value for you and them. Towels come in all sizes and designs, plus they work well to complement other promo gifts.

Here are four great ideas for using towels in a variety of marketing applications. Chances are good that you will find one that will work for you, or can be modified to fit your needs and your budget. Best of all, nobody will toss away this practical, welcome advertising tool!

	No sweat—your towel’s there to help: Run/walks, marathons, bowl-a-thons, jump-rope contests, golf outings, children’s baseball leagues—they all involve perspiring participants. Your logo'd towel is just what they need for immediate relief from the sweat of the day, but that towel will continue to remind them of both the adventure they had that day and the courtesy and comfort you extended them!

Gift towels to sweeten the deal:
Imprinted towels can mean value added when you sell (or attempt to sell) something. How about a golf towel with a set of golf clubs or golf bag? Bowling towel with a bowling ball or bag? Test drive a car and get a logo'd rally towel (to remind them of the sweet car they want). What about a spa membership (free luxury towel), public swimming pool promotion (drawing for beach towels) or gym membership (free workout towel)? There are as many gift towel applications as there are towel sizes and designs.

Bring the beach to work:
Inspire your co-workers with a little beach party at work! Serve some picnic food, maybe have a little beach volleyball game, toss around some beach balls (indoors or out) and give away beach towels for coming summer fun! Or invite the staff to a nearby swimming pool, family fun centre or (if you are lucky enough to have your office near a waterway) an actual beach, then hand out towels with the event name and date. Maybe the company board of directors is visiting—so try something special with surf board artwork draped over their chairs with a fun message like “Catch a big wave from all of us!”

Combo gifts for themes and kids:
Combine a towel with some sunscreen and a beach tote for an even more impressive giveaway at a summertime trade show or company event. Towels can wrap up other warm-weather favourites (BBQ set or gardening set) for a truly awesome executive gift or employment milestone present. Kids of all ages will love towels—either at the beach or by the backyard pool! Donate some imprinted hand towels to your local daycare or elementary school (so handy for cleaning up during art class or taking to the playground when someone decides to make mud pies). Towels of all sizes have you covered for your next marketing effort.

Your staff or visitors will smile when given imprinted gifts!



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